SPRINGFIELD, IL --- The University of Illinois Springfield (UIS) Athletics department has entered into a corporate partnership agreement to bring Vitamin 1 to campus for 2017-2018. UIS is represented for sponsorship by Collegiate Sports Management Group.
"UIS, along with its athletes and coaching staff, is excited to bring Vitamin 1 to our athletic department for the upcoming athletic calendar year. This first-of-its-kind corporate sponsorship at UIS is a great step for our program as we continue to grow our brand both regionally and nationally and as we continue our goal of becoming the premier Division II public institution in the Midwest," said UIS Director of Athletics, Jim Sarra.
"CSMG is pleased to have developed and advanced this partnership that brings tremendous value and also addresses the business objectives of both UIS Athletics and the Vitamin 1 brand," said Michael Schreck, CEO of Collegiate Sports Management Group.
"We are thrilled to bring Healthy Hydration to the University of Illinois Springfield and work with CSMG as this new partnership allows Vitamin 1 to enter into the competitive Midwest region and reach the influencers and leaders from this distinguished state institution," CEO of Vitamin 1 Mike Taylor said. "The progressive UIS leadership in the athletic department was a key factor in this partnership."
The partnership includes on campus retail sales opportunities; product sampling at UIS athletic events, digital and social media, along with other on campus activations.
About The University of Illinois Springfield
UIS is an NCAA Division II public university and member of the Great Lakes Valley Conference, competing in 17 men's and women's sports for 17 championships during the academic school calendar.
About Collegiate Sports Management Group
CSMG is a "College Properties Group" that drives the business performance of collegiate athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation and Sponsorship Sales.
About Vitamin 1
VITAMIN 1 is a new-generation healthy performance drink that was launched in the spring of 2015. The best tasting vitamin infused hydration, designed with no sugar, 5 calories, electrolytes and 100% RDA of 6 essential vitamins including Biotin and Niacin. Created in Harvard, Massachusetts by athletes, coaches and military personnel, delicious-tasting VITAMIN 1 delivers healthy hydration and electrolytes to elite athletes and active people alike.
